Lockups

A lockup includes the monogram and university wordmark paired with a university school, college, center, institute, or administrative unit name. Lockups are created by the Office of Marketing and Communications and are made available for download on the Digital Asset Library (DAL) at digitalassets.uab.edu. Only lockups created and provided by the Office of Marketing and Communications are official and approved. Do not create your own lockup.

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Two-Tier Lockups

A two-tier lockup is a flexible branding option for programs or initiatives within a school, college, or unit. To request one, contact This email address is being protected from spambots. You need JavaScript enabled to view it.. Typically, the program name appears on the top line—unless the program spans multiple units. In that case, the school or college name goes on top for clarity. For example, since “Professional Education” is offered across UAB, “Collat School of Business” appears on the top line.

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Shortcuts

A shortcut is condensed branding intended only for specific marketing and merchandise use cases*. To maintain core forward branding, the monogram remains a prominent and highly visible feature. To avoid using an acronym and maintain core forward branding, a shortcut keeps the monogram prominent and highly visible. Non-essential portions of official unit names (i.e. Office of, Department of, etc.) may be omitted in shortcuts. Shortcuts are created by the Office of Marketing and Communications and are available by request to units, including departments and programs. To request a shortcut, please complete the form: go.uab.edu/brandrequest.

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School Option 2 (“School of” omitted)

 

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Department

 

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Program

 

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