Branded promotional items and apparel are walking advertisements that travel within our community and beyond. It is preferred that the UAB Medicine core logo is used. However, there are times when a lockup must be used due to imprint area or cost restraints.
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Apparel (Jackets, Polos, and Vests)
There are several approaches a unit may take when ordering jackets, polos, and vests:
Core Medicine Logo Only (Preferred)
Core Medicine Logo + Unit Name in Secondary Location (Preferred)
Core Medicine Logo + Unit Name in Secondary Location + Personalization
Unit Lockup Only
Unit Lockup + Personalization in Secondary Location
When using a secondary imprint location for your unit, follow these typography guidelines:
- Unit names are typeset in Aktiv Grotesk SemiBold (title case) in either white or black type, depending on the background color/material.
- “Department of” and “Division of” may be used with unit names when items are primarily geared toward an academic audience.
- Unit names are placed on the right chest (opposite the logo on the left chest) or on the sleeve (when necessary).
- For darker colors (i.e. green and black), use white thread.
- The letter height of secondary imprint text should be no more than 3/4 the height of the logo.
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Faculty and Physician White Coats
White coats should use the UAB Medicine core logo and should be placed on the right side of the coat. Placement of the logo is custom and differs according to pocket location and size. The UAB monogram must be green, and “Medicine” must be black.
The name and/or clinical service should be placed above the pocket and use Aktiv Grotesk—not a script font—to improve legibility. Thread color can only be black.
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Promotional Items
Promotional items should follow a core-forward approach and use two imprint areas when possible. Unit names should be placed in a secondary location using Aktiv Grotesk (title case) and separate from the UAB Medicine core logo.
Lockups are allowed if two imprint areas are not feasible on the item or the cost is too high.
Badge Clips
Aligning with the core-forward model, badge clips should feature the UAB monogram alone. This also addresses space constraints and legibility.
Lanyards
Lanyards should use the UAB Medicine core logo and, if desired, the unit name in Aktiv Grotesk Plain Text (title case).
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Preferred Apparel Colors
It is preferred that apparel colors should closely align with our primary brand color: UAB green. Variations of UAB green (match as closely as possible) or colors from the neutral color palette (grey, black, white, beige) also work well for apparel. Exceptions may be granted for merchandise color related to specific causes or awareness months (i.e. pink for breast cancer awareness). However, the colors of official logos can never be modified.
