Use the core university logo, core university separated, or a lockup, which is only available to schools, colleges, centers, institutes, and administrative units. Do not abbreviate donor names or full unit names on covers.

Core University Logo

Core University Separated

Lockup

Core University Logo

Lockup

Lockups are appropriate for use. Departments and programs should brand with their parent unit (e.g. school, college, center, institute, or administrative unit).

The core university logo should always be prominently displayed in the header. The UA System logo is included in the footer. No additional logos or lockups should be added in mass emails or newsletters. Unit names should be written in text or included in the sender profile.

Sender profile recommended to be your unit name

Name of the newsletter can include unit name

Standard footer includes the UA System logo

If “UAB” is included in the magazine’s name, present the monogram in the name. If “UAB” is not included in the magazine’s name, use the monogram specifically created for publication use anywhere on the front cover. UAB brand fonts are not required in the magazine’s title font. Lockups may be used on the back cover with the return address.

Front Cover Option 1:
Monogram used in title

Front Cover Option 2:
Monogram reserved for publication (placement can be anywhere on the cover)

Back Cover:
Lockup in the return address

Use the core university logo or core university separated on step and repeat banners (backgrounds) for media interviews, ribbon cuttings, and other high-profile events.

Core University Logo

Core University Separated

The Office of Marketing and Communications provides official social media profile pictures for UAB social media accounts. To request a social media profile picture, complete this form. To accommodate readability and accessibility standards, units with long names are highly encouraged to use the monogram alone as their social media profile picture as unit names are retained in the official account name.

Facebook

LinkedIn

Instagram

Units with long names are encouraged to use the UAB Monogram and spell out full name in social media profile

Video intros and outros must include either the core university logo, core university separated, or a lockup.

Core University Logo

Lockup

Names and other information should appear in Aktiv Grotesk (title case). Contact This email address is being protected from spambots. You need JavaScript enabled to view it. to request lower thirds assets.

Only official institutional podcasts managed by UAB may feature UAB branding. UAB podcast cover art should prominently feature the monogram and incorporate official colors.

Branded promotional items and apparel should be considered walking advertisements for the institution that are seen widely by people who may not be familiar with UAB. To grow UAB’s brand and reputation and to align with our core-forward approach, these items should feature the core university logo or monogram instead of lockups or shortcuts.

However, lockups or shortcuts are acceptable when recruiting or raising awareness for specific programs and units and the services they provide.

When purchasing branded apparel or promotional items, keep these best practices in mind:

• Choose quality over quantity to keep items out of landfills (a.k.a. “brandfill”).
• Avoid large, multi-color designs on shirts — they can feel heavy and plasticky on fabric.
• Stick to fabric colors that closely match UAB Green or UAB Gold.

Core University Logo

Core University Separated

Lockup

Shortcut

Shortcut

The Office of Marketing and Communications offers multiple layouts that are ideal for large imprint spaces, like t-shirts and tote bags. The layouts are available only for use on merchandise and come in a variety of color options, depending on the design you chose. To request a layout, choose from the layouts below, then complete this form.

Layout 1 is ideal for units with short names. Units with long names should consider Layout 2.

1a: Sans serif font

1b: Block serif font

Great for longer unit names.

Layout 3 is ideal for units with short names. Units with long names should consider Layout 2.

3a: Monogram in box

3b: Monogram without box

Ideal for uniforms in addition to the other large imprint areas.

Uniform apparel provides a standardized look and establishes unit identity for both UAB employees and students performing job duties. Shortcuts combined with spirit marks are available by request at go.uab.edu/brandrequest.

There is flexibility to create fun, custom designs for large imprint spaces on t-shirts and other promotional items. To maintain core-forward branding, the monogram must remain a prominent and highly visible feature of the design. Non-essential portions of official unit names (Office of, Department of, etc.) may be omitted to accommodate custom designs (“UAB Department of Anthropology” may be condensed to “UAB Anthropology”).

Aligning with the core forward model, badge clips should feature the monogram alone. This also addresses space constraints and legibility.

Either the monogram, a shortcut, or a unit name alternating with the monogram works best on lanyards.

Monogram

Shortcut

Monogram + Text

Official business cards and envelopes feature the core university logo. Unit identification is represented in the copy.

Business Cards

Envelopes

Official printed letterhead features the core university logo and unit identification is represented in the copy.

UAB provides a standard email signature that features the UAB monogram—which should only appear once—which links to uab.edu. Please do not add any personal reflections, beliefs, or quotes to your email signature. Learn more about usage and template download instructions here.

University name is within your email signature | UAB monogram should link to uab.edu

Additional promotional email graphics are available on the Brand Toolkit

All faculty, staff, and students should use the official PowerPoint template, which features the core university logo, when presenting on behalf of the university. By doing so, we collectively reinforce UAB’s reputation and ensure unified branding. You can download presentation templates from the Image Gallery.

Official Powerpoint Template

Your unit name goes towards the bottom

The core university logo or lockups should be used. You can download branded virtual backgrounds from the Image Gallery.

Core University Logo

Lockup

Use any application of the university logo. Lockups and shortcuts are also acceptable. Events that include an external audience or the public should include the wordmark if using the monogram or a shortcut. You can learn more about our flyer templates here.

Core University Logo

Core University Separated

Lockup

Shortcut + Wordmark

When multiple internal units sponsor an event together, a university logo (either core or monogram) should be displayed only once, followed by unit names written below or beside in UAB’s official font, each separated with a vertical bar. To request an exception, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Use any application of the university logo. Lockups and shortcuts are also acceptable.

Core University Logo

Core University Separated

Lockup

Shortcut

Shortcut

Core university logos, lockups, or shortcuts are all acceptable for tablecloths. For off-campus events, a lockup is strongly recommended. All new branded tablecloths are color-matched to UAB Green and can be ordered from Taylor through BuyUAB.

Order Through BuyUAB Opens an external link.

All faculty, staff, and students should use the official PowerPoint template, which features the core university logo, when presenting on behalf of the university. By doing so, we collectively reinforce UAB’s reputation and ensure unified branding. You can download presentation templates from the Image Gallery.

Official Powerpoint Template

Your unit name goes towards the bottom

All faculty, staff, and students should use the official poster presentation template, which features the core university logo, when presenting on behalf of the university. By doing so, we collectively reinforce UAB’s reputation and ensure unified branding. You can download research poster templates from the Image Gallery.

To accommodate limited space, present either the monogram or a shortcut.

Examples: Websites, Printed Logo Boards, Emails, Social Media, Conference App

Feature either the core university logo, core university separated, lockup, or a shortcut with the wordmark. Because audiences are external, the monogram alone is not acceptable branding.

Core University Logo

Core University Separated

Lockup

Shortcut + Wordmark

The front of the brochure should feature the core university logo, core university separated, or a shortcut with wordmark. Lockups should be featured on the back of the brochure.

Core University Logo

Core University Separated

Shortcut + Wordmark

When a program is housed within multiple units, use the university logo (either core or monogram) only once followed by unit names written below or beside in UAB’s official font, each separated with a vertical bar.

To accommodate a wide range of recruitment needs, there is flexibility in branding: core university logo, lockup, or a shortcut with the wordmark. While shortcuts are allowed, school or college leadership may provide additional guidance that should be followed.

Core University Logo

Lockup

Shortcut + Wordmark

Shortcut + Wordmark

Use either the core university or core university separated, lockup, or a shortcut. If a shortcut is used, the full university name should be either written as text in the return address or added as the wordmark.

Lockup

Shortcut

Because paid digital spaces are small and link to university websites with additional branding, we highly encourage the use of the monogram alone. This also addresses legibility and accessibility. The core university logo or a shortcut may also be used if space allows.

Core University Logo

Monogram

Feature either the core university logo, core university separated, lockup, or a shortcut with the wordmark. Because audiences are external, the monogram alone is not acceptable branding.

Core University Logo

Core University Separated

Lockup

Shortcut + Wordmark

Use either the core university logo or a lockup.

Tablecloth and retractable banner setup

Core University Logo

Lockup

Lockup

Use either the core university logo, core separated, lockup, or a shortcut.

Shortcut

Shortcut

Use either core university or core university separated logo. Units can appear in text.

Core + Lockup in Text

Core University Separated + Lockup in Text

Use any application of the university logo. Lockups and shortcuts are also acceptable.

Core University Logo

Core University Separated

Lockup

Shortcut

Shortcut

Feature either the core university logo, core university separated, lockup, or a shortcut with the wordmark. Because audiences are external, the monogram alone is not acceptable branding.

Core University Logo

Monogram

Shortcut