UAB’s official brand colors are UAB Green (a rich, dark green) and UAB Gold (a bright gold). They are referred to in this guide as our primary colors. While both colors represent the brand, UAB Green should be emphasized. It should be the only color used in one-color designs and should be used more prominently than UAB Gold in designs that feature two or more colors.
Note: Each color breakdown has been carefully curated with UX designers and UAB Printing to produce the best visual representations of our colors in both digital and print.
Primary Colors
UAB Green
Pantone 357
C86 M40 Y91 K39
R26 G86 B50
#1a5632
UAB Gold
Pantone 7549
C0 M30 Y100 K0
R253 G185 B19
#fdB913
Secondary Colors
Dragon’s Lair Green
Pantone 5535
C85 M50 Y87 K66
R3 G51 B25
#033319
Campus Green
Pantone 376
C50 M0 Y100 K0
R144 G212 B8
#90D408
Ever Loyal Evergreen
Pantone 2257
C80 M0 Y100 K0
R23 G176 B69
#17B045
Bham Sky Blue
Pantone 2198
C60 M0 Y3 K0
R66 G202 B240
#42CAF0
Secondary colors are provided for accent use only. These can enhance your projects but should be used sparingly. Secondary colors must be used with UAB Green; they cannot be used on their own.
Guidelines for Primary and Secondary Color Usage
Do
- Use UAB Green in some capacity on all designs.
- Use primary colors as the main colors in any design.
- Use secondary colors sparingly as accents only.
- Make sure text and background color contrast meet Accessibility guidelines outlined on page Color Accessibility.
Don’t
- Omit UAB green on any design.
- Use secondary colors as the main colors in any design.
- Use a secondary color as a standalone color without including UAB Green.
- Design without checking accessibility/contrast on text.
Examples of Accessible UAB Brand Color Combinations
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Normal text at 16px font
Large text at 20px font
Highlight Colors
Highlight colors are shades of our primary and secondary colors that also can be used as accents in design, especially for backgrounds or to ensure optimal contrast to meet accessibility standards in digital projects.
Highlight Campus Green
30% - #D7EFA6
15% - #EAF7D0
10% - #F4FBE7
Highlight UAB Gold
30% - #FFE6AA
15% - #FFF2D2
10% - #FFF8E8
Highlight Ever Loyal Evergreen
30% - #ACE2BC
15% - #D3F0DB
10% - #E8F7ED
Highlight Bham Sky Blue
30% - #BBECFA
15% - #DBF5FC
10% - #EDF9FD
Metallic Gold
Metallic gold is not a color. It is an effect that can only be created in the physical environment through using metallic ink or foil stamp in printed pieces, metallic thread in embroidery, heat press printing on fabric or with paint or metals used for physical signage.
Metallic gold is a good option for elevated materials such as foil-stamping on certificates, embroidery thread on graduation regalia, or metallic ink for formal invitations.
Metallic gold cannot be reproduced effectively in digital spaces, so we recommend UAB Gold for all digital applications.
Our recommended metallics colors are:
- Metallic Ink for spot printing: Pantone 10123C
- Metallic ink should only be produced on coated paper. It is not recommended for uncoated papers. If uncoated paper is desired, foil stamp is recommended.
- Metallic foil stamp: #88 Infinity Foils
- Embroidery thread:
- List of thread brands & colors
Examples of Metallic Gold Effects
Metallic Ink Stamp Invitation
Metallic Foil Stamp Folder
Metallic Gold Embroidery Thread
Embroidery Thread Colors
Use the pre-selected thread brand matches to ensure accurate logo colors. Before production, confirm the thread brand with your vendor and share the correct colors.
Exquisite by dime
UAB Green: ES995
UAB Gold: ES641
Metallic Gold: ES616
Blaze Flame Red: ES3016
Marathon Rayon
UAB Green: 1344
UAB Gold: 1405
Metallic Gold: 1018
Blaze Flame Red: 1050
Robison-Anton Super Strength Rayon
UAB Green: Field Green 2460
UAB Gold: 2396
Metallic Gold: Shimmering Gold 2471
Blaze Flame Red: Red 2378
Robison-Anton Super Brite Polyester
UAB Green: Special Green 5805
UAB Gold: 9172
Metallic Gold: Gov’t Gold 1001
Blaze Flame Red: Red 5678
Madiera Polyneon
UAB Green: 1970
UAB Gold: 1624
Metallic Gold: 1792
Blaze Flame Red: 1839
Madiera Classic Rayon
UAB Green: 1103
UAB Gold (and Metallic Gold): 1125
Blaze Flame Red: 1147
Madiera CR Metallic
UAB Green: No. 40 4258, No. 20, 2058
Blazers Metallic Gold: No.40 4206 Pure Gold
Blazers Metallic Gold: No.20 2003 Fine Gold
Blaze Flame Red: No. 40 4214, No. 20, 2015
Madiera FS
UAB Gold and Metallic Gold: No. 40, 4009; No. 30, 3033; No. 50, 5003
UAB Green: No. 20, 457
Madiera Frosted Matt 30
UAB Green: 7027
UAB Gold: 7951
Blaze Flame Red: 7426