UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that represents the individual hospitals. However, in marketing and advertising efforts, the UAB Medicine brand must be represented. Guidelines for brand extensions follow standards (fonts, colors, usage) put forth in this guide.

Each brand extension logo appears in standard and centered configurations. They appear in full color, black, or white color variations.

Standard

Centered