University Spirit Marks

In addition to the Blaze logo, we are introducing bold new spirit marks.

These marks incorporate our official school colors, mascot, and other athletic elements and may be used by the entire UAB community to convey a sense of pride, unity, and UAB Blazers spirit.

UAB Blaze Combo

UAB Blazers Wordmark

UAB Trifecta

Blazers Wordmark

Blaze with Blazers Wordmark

Blazers Script

Container Blaze

Cartoon Blaze

Baby Blaze

Blaze-on Hand

How do I use the new spirit marks?

Spirit marks should never compete with, or be used in place of, official university or medicine logos. They are not appropriate marks for official marketing or external communications, lab coats, scrub caps, or official uniforms. For other items displaying school spirit, the marks may appear on promotional items and apparel (e.g. stickers, student giveaways) and retail merchandise found in stores.

Appropriate Use

Usage Dos and Don’ts

Do

Follow clear space, minimum size, color, centering, and inappropriate use guidelines for each mark.
Use spirit marks when conveying school spirit.
Contact the Office of Marketing and Communications to request alternative versions of Blaze illustrations.

Don’t

Merge or connect spirit marks.
Design your own spirit marks.
Use AI to edit or alter spirit marks.
Use spirit marks on sensitive UAB communications.

Find specific guidance for each spirit mark below

Blaze With UAB

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 70 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
UAB with Blazers Wordmark

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 35 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
UAB Trifecta

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 70 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Blazers Wordmark

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 90 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Blaze With Blazers

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 70 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Blazers Script

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 90 pixels wide.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Container Blaze

⁨Note: gray box represents a white logo on a dark-colored background.

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Minimum Size

The mark must not be reduced below 27x16 pixels.

Color Adjustment

The mark may only appear in full-color, two-color, and one-color as shown. Alternative one-color options may be requested and approved by the university. When displaying the full-color Container Blaze logo on dark backgrounds, always use the version with the white outline.

Centering

The best way to center Container Blaze with other graphic elements or type is to use the left of his eye as a guide as shown.

Inappropriate Use
Cartoon Blaze

These illustrations are modeled after our mascot costume and offer a friendlier, more playful representation of Blaze. Choose from forward-facing or profile views of Blaze’s face, or a variety of full figure poses that can be customized to appear with different hand gestures and branded apparel. Cartoon Blaze is the only approved alternative to any other illustrated dragons representing the university. All customizations must be reflective of UAB’s values and created by UAB’s Office of Marketing and Communications. To request a customization of Cartoon Blaze, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Baby Blaze

Like Cartoon Blaze, these illustrations are modeled after our mascot costume and offer a young representation of Blaze that’s geared toward young audiences, like UAB kids’ clubs and programs. Baby Blaze is the only approved alternative to any other illustrated dragons representing the university. The Office of Marketing and Communications can customize Baby Blaze in a variety of full figure poses to appear with different hand gestures and branded apparel. All customizations must be reflective of UAB’s values. To request a customization of Baby Blaze, contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Blaze-on Hand

Clear Space

The mark must be surrounded by enough clear space so that other design elements are not covering or cutting off the mark.

Color Adjustment

The mark may only appear in colors shown.

Inappropriate Use

The mark may never be stretched, rotated, curved, flipped, filled with imagery, edited with visual effects, or otherwise altered in any way other than as presented in this guide.
Blazer + Blazers
The terms 'Blazer' and 'Blazers' are both important parts of UAB's brand identity. Use this guide to determine when to use each form appropriately in marketing, communications, and campus messaging.

Use 'Blazer' (Singular) When Referring To:
1. Identity and Shared Experience:

Blazer Community

Blazer Spirit

The Blazer Way

2. Abstract Concepts or Institutional Qualities:

Blazer Commitment to Innovation

Blazer Impact

Blazer Legacy
Use 'Blazers' (Plural) When Referring To:
1. Groups of People:

Welcome, Blazers!

Our Blazers make a difference

2. Athletics Teams:

Blazers Basketball

Go Blazers!

3. Headlines and Informal Language:

Blazers Win Big

Blazers Rise to the Challenge
UAB Style Guide: Blazer vs. Blazers

Incorrect: Blazer Basketball
Correct: Blazers Basketball

Incorrect: Support the Blazer
Correct: Support the Blazers

Incorrect: Blazers Community
Correct: Blazer Community

Quick Rule of Thumb
- If it's about people or teams → use “Blazers”
- If it's about spirit, identity, or values → use “Blazer”