Primary Font
Aktiv Grotesk is our primary font and should be used throughout print and digital applications. It is intended to be clean and highly legible. It is accessible with most Adobe Creative Cloud subscriptions.
Application
This is general guidance for fonts showing proper hierarchy and font weights. Sizes, tracking, and leading may vary on different designs
- Title: Aktive Grotesk Semibold (title case)
- Header: Aktiv Grotesk Semibold (sentence case)
- Subheader: Aktiv Grotesk Medium (sentence case)
- Body copy: Aktiv Grotesk Regular (sentence case)
Substitutions
When Aktiv Grotesk is not available, substitute the font with Arial, a common system font installed on most computers and devices.