From basic newsletters to prospective student campaigns, departments can design, build, and manage data-driven emails with Salesforce Marketing Cloud. Marketing Cloud is an email distribution service that includes analytics, complex reporting, and design templates with strong mobile support.

Over the next few years, UAB will roll out Salesforce Marketing Cloud to units that wish to do email communications both externally and internally and are currently using Emma, Constant Contact, MailChimp, etc. Salesforce Marketing Cloud updates contact data daily for various UAB systems.

All emails must follow the UAB Mass Email Communications Policy.

Marketing Cloud Login

marketing cloud logo


Marketing Cloud Basics

This is our open access YouTube channel that provides short tutorials on some of the basics of using Marketing Cloud. This content is not gated behind a login, and anyone can access it.

Getting Started

This information provides everything you need to get up and running with Marketing Cloud.


Contacting Support

Need help? Open an internal support ticket to add or remove a user, report an issue, request training, etc.

Open Support Ticket

Marketing Cloud Help Portal

This is your one-stop shop to find documentation and much more. Log in to Marketing Cloud Help & Training — the button is in the top right corner, and anyone with a login can use it — to access videos and additional assistance.

Help Portal

Salesforce Hosted “Ask an Expert”


Ready to Start Using Marketing Cloud?

UAB University Relations is rolling out marketing cloud to various units across campus in 2019.

The base-cost of Marketing Cloud is $3,000 and $270 per user for 12 months.

If you are interested in using Marketing Cloud, open a support ticket, and select “start using marketing cloud.” In the description box, please include the emails of the users you need added.

Open Support Ticket

UAB Marketing Cloud Training

Join UAB's Digital Strategy team for a hands-on training of Salesforce Marketing Cloud. This training will include:

  • Building, testing, and sending emails
  • Image best-practices
  • Creating and accessing data extensions
  • Using the UAB Upload Form
  • Tracking email results

Upcoming Webinars

Getting Started: Email Studio: Building, Testing and Sending Email Accelerator LIVE


Getting Started: Email Studio: Email Personalization Basics Accelerator LIVE


Insights: Marketing Cloud: Email Reporting Basics Accelerator LIVE


Getting Started: Marketing Cloud: Content Builder Accelerator LIVE


Join the Marketing Cloud Team

Microsoft Teams allow you to join a team. This allows us to send an email to the entire group, or team, to provide app updates, training options, and more.