From basic newsletters to prospective student campaigns, departments can design, build, and manage data-driven emails with Salesforce Marketing Cloud. Marketing Cloud is an email distribution service that includes analytics, complex reporting, and design templates with strong mobile support.

Over the next few years, UAB will roll out Salesforce Marketing Cloud to units that wish to do email communications both externally and internally and are currently using Emma, Constant Contact, MailChimp, etc. Salesforce Marketing Cloud updates contact data daily for various UAB systems.

All emails must follow the UAB Mass Email Communications Policy.

Marketing Cloud Login

marketing cloud logo


Marketing Cloud Basics

This is our open access YouTube channel that provides short tutorials on some of the basics of using Marketing Cloud. This content is not gated behind a login, and anyone can access it.

Getting Started

This information provides everything you need to get up and running with Marketing Cloud.


Contacting Support

Is this technical support or more support for using Marketing Cloud from a marketing perspective?

Open Support Ticket

Marketing Cloud Help Portal

This is your one-stop shop to find documentation and much more. Log in to Marketing Cloud Help & Training — the button is in the top right corner, and anyone with a login can use it — to access videos and additional assistance.

Help Portal

Ready to Start Using Marketing Cloud?

UAB University Relations is rolling out marketing cloud to various units across campus in 2019.

The base-cost of Marketing Cloud is $3,000 and $270 per user for 12 months.

If you are interested in using Marketing Cloud, open a support ticket, and select “start using marketing cloud.” In the description box, please include the emails of the users you need added.

Open Support Ticket

UAB Marketing Cloud Office Hours

University Relations will be hosting office hours and training in 2019. If you need help with Marketing Cloud, stop by during one of our office hour sessions below.

Hours & Location

3:30 - 5:00 p.m., AB 1310


  • January 30
  • February 13
  • February 27
  • March 13
  • March 27
  • April 10
  • April 24

Upcoming Webinars

Getting Started: Email Studio: Building, Testing and Sending Email Accelerator LIVE

  • January 14, 12:30 p.m.
  • February 11, 12:30 p.m.
  • March 11, 12:30 p.m.

Getting Started: Email Studio: Email Personalization Basics Accelerator LIVE

  • January 16, 12:30 p.m.
  • February 20, 12:30 p.m.
  • March 20, 12:30 p.m.

Insights: Marketing Cloud: Email Reporting Basics Accelerator LIVE

  • January 23, 12:30 p.m.
  • February 27, 12:30 p.m.
  • March 27, 12:30 p.m.

Getting Started: Marketing Cloud: Content Builder Accelerator LIVE

  • January 24, 12:00 p.m.
  • February 7, 12:00 p.m.
  • February 12, 12:00 p.m.
  • March 7, 12:00 p.m.
  • March 21, 12:00 p.m.

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