Paid Social - Toolkit

Digital Marketing (Facebook, Instagram, Snapchat, Google AdWords, Bing)

Digital marketing is managed and purchased centrally in order to optimize media buys based on a strategy that takes into account the amount of messages aimed at our overlapping target audiences. All digital advertising buys must be approved and placed by University Relations or an approved agency. If you are interested in digital marketing, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.. Visit www.uab.edu/toolkit/marketing-ads/guidelines for guidelines and examples.

Feedback/Need Help?

Can't find what you need? Do you have suggestions for items to add to our brand and communications toolkit? Email marketing@uab.edu, and we'll connect you with the right University Relations team member.

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UAB is an Equal Opportunity/Affirmative Action Employer committed to fostering a diverse, equitable and family-friendly environment in which all faculty and staff can excel and achieve work/life balance irrespective of race, national origin, age, genetic or family medical history, gender, faith, gender identity and expression as well as sexual orientation. UAB also encourages applications from individuals with disabilities and veterans.