University Relations uses Sprout Social for social media scheduling and reporting. If your department is interested in buying into this platform for your social channels, please email This email address is being protected from spambots. You need JavaScript enabled to view it. for information and pricing. Sprout Social is UAB's enterprise-wide social media management tool that is blessed by IT, Legal, and University Relations. UAB departments should not be using Hootsuite, even the free version. When you sign-up for Hootsuite, you are agreeing to "terms & conditions" on behalf of UAB that have not been reviewed by UAB's legal and purchasing teams.


Manage your social networks (Facebook, Twitter, Instagram and Linkedin) from a single platform. Work as a team: assign tasks and messages to members of your team.


Schedule posts on all social media channels in one platform. Use the integrated editorial calendar Target posts by geolocation as well as channel.


Monitor brand keywords, receive engagement reports, evaluate and analyze KPIs. Understand post performance based on your brand's KPI's.