UAB has a vision to be one of the leading universities of the 21st century. To reach that goal, President Watts has charged University Relations with developing a national brand for UAB.

A shared brand unifies, simplifies, and defines us. But it's more than a logo or website. Our brand is our reputation: It explains who we are and why we matter to students, employees, and the communities that support and rely on us.

Brand standards, applied in a consistent and thoughtful manner in all internal and external communications at UAB, raise the visibility of all university entities and help UAB attract students, faculty, donors, partners, and advocates.