A single color communicates meaning almost instantaneously, and color is a key factor in brand recognition. Color defines us, unifies us, rallies us.
The official university colors are green and white, with gold traditionally used as an accent color. Acceptable shades of green and gold and other accents include the following:
Core Palette
(for print and digital use)
UAB Green
PMS: 3425 CMYK: 100 0 78 42 RGB: 30 107 82 Hex: #1E6B52
Dark Green
PMS: 350 CMYK: 80 43 83 42 RGB: 41 81 53 Hex: #295135
Apple Green
PMS: 376 CMYK: 50 0 100 0 RGB: 128 188 0 Hex: #80bc00
Blaze
PMS: 109 CMYK: 0 15 100 0 RGB: 255 209 0 Hex: #ffd400
Gold
PMS: 7503 CMYK: 34 35 68 4 RGB: 170 151 103 Hex: #aa9767
Stone
PMS: Cool Gray 9 CMYK: 0 0 0 60 RGB: 128 130 133 Hex: #808285
Expanded Palette
(for print use only)
Suggested Color Palettes
(for print use only)
Option 1
UAB Green Apple Green 40% Apple Green StoneOption 2
Navy Cyan Apple Green 50% Apple GreenOption 3
Brown Gold Blaze 50% GoldOption 4
Apple Green Coral Stone 50% Stone