Fonts do more than spell words. Used consistently, they become images or symbols for our brand and demonstrate its essence.

The UAB logo uses the Proxima Nova font. However, please bear in mind that all logos, wordmarks, taglines, and anything else that is presented near the UAB monogram should be created by Marketing & Communications.

If you would like to produce other materials that use Proxima Nova and you are an Adobe Creative Cloud subscriber, you can add this font to your workflow by syncing it to your computer via Adobe Typekit. Ask your IT support staff for details. If you do not have access to Adobe Creative Cloud, you can license the typefaces directly from Adobe.

UAB websites use Proxima Nova and Kulturista, which are available in Adobe Typekit or licensed from Adobe as described above.

Note: Fonts carry license agreements just like any other software. As such, we cannot make them available for download.

Proxima Nova

Kulturista

Alternate Fonts

(for internal print communications only)

If none of the above options are feasible, other fonts suggested for use in presentations, interoffice and interdepartmental communications, etc. are Rockwell Nova, Bookman Old Style, and Arial. These fonts are available to all users of Microsoft Office/365 on both Windows and MacOS.