Because lockups are limited to schools/colleges and central units (at VP levels), new standards have been developed for identifying departments and programs in print, on the web, and in merchandise.

Brochure - Academic Program Example

Core Logo

Core logo printed on front of brochure.

Department Name

Department name is typed out - with the appropriate space around the logo.

Cover Design aligns with Department

Cover design that helps identify the department.

Core Logo with College and School Partnerships

Core logo on back, with college and school partnership typed in Proxima Nova.

  • Core Logo

    Core logo printed on front of brochure.

  • Department Name

    Department name is typed out - with the appropriate space around the logo.

  • Cover Design aligns with Department

    Cover design that helps identify the department.

  • Core Logo with College and School Partnerships

    Core logo on back, with college and school partnership typed in Proxima Nova.

    Brochure - Academic Department Example

    Core Logo

    Core logo printed on front of brochure.

    Department Name

    Department name is typed out - with the appropriate space around the logo.

    Cover Design aligns with Department

    Cover design that helps identify the department. UAB Green on cover of brochure.

    School/College/Unit Logo

    School/College/Unit logo on back of brochure.

    • Core Logo

      Core logo printed on front of brochure.

    • Department Name

      Department name is typed out - with the appropriate space around the logo.

    • Cover Design aligns with Department

      Cover design that helps identify the department. UAB Green on cover of brochure.

    • School/College/Unit Logo

      School/College/Unit logo on back of brochure.

      Website Example

      Core Logo

      University of Alabama at Birmingham core logo on top of site.

      Department and Unit Name

      Department and unit names listed in Proxima Nova.

      • Core Logo

        University of Alabama at Birmingham core logo on top of site.

      • Department and Unit Name

        Department and unit names listed in Proxima Nova.

        T-Shirt Example

        UAB Branded Color

        Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

        Custom Artwork

        Custom artwork is allowed in collaboration with the unit.

        UAB Core Logo

        UAB Core logo is printed on garment.

        • UAB Branded Color

          Green t-shirt is on brand one with one of the colors from the UAB primary color pallete.

        • Custom Artwork

          Custom artwork is allowed in collaboration with the unit.

        • UAB Core Logo

          UAB Core logo is printed on garment.

          Flyer Example

          Some publications require identification for multiple UAB entities, including divisions, colleges, departments, offices, or programs. In these applications, multiple UAB logos clutter space and diminish recognition of the involved groups.

          Core Logo

          UAB Core Brand - University of Alabama at Birmingham core brand.

          Department and Unit Names

          Department and unit names listed in Proxima Nova.

          • Core Logo

            UAB Core Brand - University of Alabama at Birmingham core brand.

          • Department and Unit Names

            Department and unit names listed in Proxima Nova.