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birmingham FD

Birmingham's renaissance highlighted by national press The New York Times, Forbes, National Geographic Traveler and NBC's “Today Show” have all discovered what Birmingham residents have known for years. In the words of a Times headline on June 9, the Magic City is “suddenly hot.”

The pieces highlight Birmingham's economic, cultural and physical growth. The secret to this success is “a shared vision for growth and progress,” says UAB President Ray L. Watts, M.D. “UAB has enjoyed our role working among Birmingham's most innovative citizens and leaders,” Watts says. “We continue to forge partnerships with the City of Birmingham, from efforts to improve academic opportunities for graduates of Birmingham City Schools to those making Birmingham a more livable, sustainable city.”

Features

brand story

Got a minute? UAB is debuting its first-ever unified brand campaign: "Knowledge that will change your world." But how do you summarize a world-renowned university and medical center in six words — or 60 seconds?

“The importance of having a clear, recognizable brand cannot be overstated,” says UAB President Ray L. Watts. “In an environment as complex and decentralized as UAB, a brand will help unify, simplify, and define us. It also will help elevate our profile with the greater public as we communicate our relevance and value.”

Take a peek behind the scenes at the planning process, from the careful crafting of the message to the action on the set of a new TV commercial. You can also test your own UAB knowledge with an interactive quiz.