Clinic visits best way suppress viral load, contain spread of HIV UAB and Birmingham AIDS Outreach have launched a joint project to reach out and encourage former patients living with HIV to return to the 1917 Clinic for care.
Half the people diagnosed do not receive regular HIV care, and new infections can be expected without it, according to the Centers for Disease Control and Prevention.
“If we can get people to stay in HIV care, it means better health outcomes for both patients and the community,” said Jeremiah Rastegar, program manager in the Division of Infectious Diseases and project director for Birmingham Access to Care.
“Let’s do this” With those three simple words, new TV ads for UAB encourage viewers to see themselves as part of a team that can forge opportunities, spark creativity, devise solutions, fashion cures and transform ideas into businesses when they contribute to The Campaign for UAB: Give Something, Change Everything.
The 30-second spots have a decidedly local origin. They were filmed on campus, produced by Campaign for UAB co-chair Theresa Bruno and feature a score by UAB artist-in-residence Eric Essix. UAB President Ray Watts, M.D., and School of Medicine Dean Selwyn Vickers, M.D., each make an appearance.